From 1 January 2023, Hyundai will only sell electric cars in the Norwegian market

 Hyundai Motor Norway can today announce that the brand will only sell pure electric cars in the Norwegian market from 2023 onwards.

After eight years of continuous growth, Hyundai has established itself as one of the biggest brands in the Norwegian market. Especially after the introduction of the ground-breaking model IONIQ in 2016, the arrows have pointed upwards, and since then, Norwegians have flocked to the dealers to secure a new Hyundai.

As a global leader in electric cars, the Norwegian market has also proven to be a spearhead for Hyundai's electric car venture. The Hyundai IONIQ Electric quickly became one of the market's most popular electric cars. It continued with high sales until the last car was delivered before Christmas this year. When the Hyundai KONA Electric was launched in 2018, it marked a small revolution in the electric car market, with a long-range, reasonable price, and a crossover form factor that was a hit with Norwegian and European customers. In Norway, it resulted in 8,000 pre-orders and sales that, in recent years, have meant that the KONA Electric has consistently remained among the most popular cars in the country.

Since then, the IONIQ 5 has arrived, also with the features that customers demand. Long range, lightning-fast charging, plenty of space, and a practical SUV shape are all critical criteria for customers. As one of the most advanced electric cars on the market, the IONIQ 5 is Norway's fifth best-selling car this year.

In 2020, Hyundai decided only to sell plug-in and electric cars in Norway, thanks to exciting plug-in hybrid models such as the TUCSON Plug-In Hybrid and SANTA FE Plug-In Hybrid. However, when we enter 2023, a new milestone is set for Hyundai in the Norwegian market.

By the end of 2022, the last plug-in hybrids from the brand will have been sold, and from 1 January 2023, Norway will be the first market where Hyundai only sells electric cars.

- We have great faith in the model portfolio we already have, and now that we have launched the all-new Hyundai IONIQ 6, the time has come to sell only all-electric cars in the Norwegian market. IONIQ 5 and Hyundai KONA Electric have long since taken positions as some of the most popular vehicles in the market, and we are confident that our pure electric cars will bring us continued success into the future, says Thomas Rosvold, Managing Director of Hyundai Motor Norway.

- Recently, we also got to see the first pictures of the next-generation Hyundai KONA Electric, and it is a model that will be both bigger, more stylish, and more dynamic than before. In addition to some other innovations coming in the next few years, we are, in other words, rigged for an all-electric future.

Hyundai has already taken electric leadership in the Norwegian market and, according to extensive and independent market surveys, is one of the established brands that also produces fossil-fuel cars, which customers most strongly associate with electric vehicles.

The brand has a solid heritage to build on, and for several years, has delivered electric cars with great strengths, including very high efficiency, long-range, and innovations such as 800V lightning charging, Vehicle-to-Load (V2L), and ground-breaking space utilization thanks to the advanced the electric car platform E-GMP (Electric-Global Modular Platform).

In 2022, Hyundai Motor Norway will have an electric car share of 93 percent, and electric cars have consistently accounted for over 90 percent of sales in Norway in recent years. From 2020 to 2022 inclusive, the brand delivered 25,000 passenger cars in Norway, of which 92 percent were fully electric. This has established Hyundai as one of Norway's most popular car brands.